White Cube chocolate bar

I designed this chocolate bar and packaging for a milk and dark chocolate edition, keeping a cohesive visual style. The client is the White Cube – a museum on a former Unilever plantation in the DRC, founded by the Congolese Plantation Workers Art League (CATPC), and the Dutch art institute Human Activities (IHA).

I designed these chocolate bars together with the artists of CATPC. The pieces of chocolate are in the shape of the White Cube museum, which has a slanted roof. On the inside of the wrapper is a print of a drawing by CATPC member Ced’art Tamasala. The drawings on the outside of the wrappers are by CATPC member Matthieu Kasiama.

The chocolate bars were made available for purchase at the Van Abbemuseum, where CATPC had a solo show in 2024, in other museum shops and art institutions across the Netherlands, and Human Activities’ webshop. All profits go to CATPC’s ’Post-Plantation’ land restoration project.

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IHA storytelling reels

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White Cube interactive website