Mockup of signage
Visual identity designed for the shop and workshop space Elements of Energy, including logo and variations, color palette, and typography. Elements of Energy is a space where ancient wisdom and modern lifestyle come together to bring balance and inspiration to everyday life.
To reflect this balance between the ancient and modern, I gave the logo a flowing, yet sleek look. The ‘e’ has the curve of the moon and the star at the end of the ‘y’ allude to the cosmic quality of the brand, while the little wave between the ‘t’ and ‘s’ refer to energy.
The dark purple and cream color palette reflects mystery and ancient knowledge. The more vibrant purple is for more playful communication purposes.
I am also in the process of making a new website and custom illustrations for Elements of Energy, which I will be posting here soon!
